Wednesday, June 22, 2005 at 10:46:00 AM by Daniel Rubenstein
Dear Region 2 Members -
It has been quite a few weeks since we met at the Region 2 Conference. Although this is a bit belated, I wanted to extend my thanks for giving me the opportunity to make my presentation to you. I hope that you found the information that I provided interesting and educational. Have you followed up on some of the ideas shared at the conference? I hope so. If not, it’s never too late! I know that we reviewed a great deal of information but if there was one thing that I wanted you to take away from the presentation, it was the information about blogging. Blogging as you may remember is a term labeled by website gurus which simply means the free form exchange of articles, information, thoughts, ideas, etc. among Users via a website as directed by the website managers/owners themselves. Today, it is the most effective tool (cost effective as well) for smaller websites like yours gain ground on the ever popular search engine listings. Don’t be fooled by expensive search engine optimization companies (SEOs)! They will charge you a lot of money to “optimize” your site. It simply is not as effective. Why you may ask? It is because they are so popular that everyone is doing it. So simply put, if you are doing something that everyone else is doing while at the same time competing for the same position on the search engines, the inevitable course of action is that in all likelihood over time you will end up exactly where you started. The fact is that the great search engines today are looking for great content. Google which is tops on everyone’s list uses some very complicated algorithms to produce their page rankings. As a pet business owner the exact algorithm is not important for you to understand. What is important for you to understand however and the one thing that is known in the world of technology and websites about Google’s ranking algorithm is that they put the most amount of weight (importance) on the relevant (it must be relevant to your business) content of your site. And blogging is the most effective means of delivering that content. Next week, I will post the rest of the material that we covered at the conference (which includes some very useful tools and sites that help measure your websites performance). For your own edification, please be sure to visit our site as I will post the entire presentation via our blogging engine (www.kennelsource.com).
For more information about blogging and how to start using this powerful tool, please feel free to contact me directly at 718-801-5590. As I had mentioned at the conference, I have started a small office here in the Northeast and would welcome the opportunity to speak with or come meet with you to discuss blogging and your other technology needs. In the meantime, I would like to invite you all (Vendors Included) to submit a FREE listing on our site for your business. Due to blogging and good relevant content, our site is now ranked in the top ten for our users relevant search strings. We therefore have a large amount of traffic to our site which even includes searches for Dog Daycare, Boarding, Grooming, Training, Etc. Since we are not in your business, that traffic on our site ends up on our listing page. From there, our users can find your site. That is, of course, only if you submit a listing. For vendors, we get many searches and requests as to what information and materials are needed to start a kennel or related pet care business. Please take just a few moments and click on the link below, follow the instructions, fill out the form, and we will have your listing up in a day.